Approval
As children we have a need to bond with our caregivers or parents. This bond leads to needing their approval. This basic human drive is a very powerful motivating force. I've had clients who sought this approval even from deceased parents. JW's belief system cuts off one's emotional intelligence in service of pleasing a very punitive God from the old testament. This fear is drilled into the JW's at every opportunity to exercise control and loyalty to the elders.
A healthy goal of recovery is to gain self approval. No one can ever control us other than what we surrender. When we learn to be comfortable in our skin and approve of our actions, we rise above the tyranny from being approval addicts.