It became rare, I thought, when considering last weekends study article. It became rare, that most of the message is actually quite ok. The gist was to avoid loving oneself, money and pleasures more than God. Thats ok, if you're a believer.
This was my take until I saw the pictures, and discovered the real message behind the article.
As often, they use pictures to contrast bad and good behaviour (in their eyes at least).
Guess what the picture regarding good behaviour in matters of money portrayed? Yes, you guessed right, a brohter putting money in the donation box. So that was the real intention of the article, another hidden request for money.
The sheeples must not love money, but the borg can...hypocrites...