Well, you could set yourself up as a sort of official clearing house for JW-related information in Iceland.
First, design yourself some letterhead. Or better yet, get someone with some graphic design training and experience to do it for you. This letterhead should work for email as well as for actual mail.
Second, make up a computerized mailing list of all news outlets in your country. There should be one for television stations, one for radio-only, and another for newspapers.
If you can, get a website up for your organization. I don't know Icelandic law, but if there is a way to register as a non-profit that would help. All this is to help establish your credibility. Also, it will give the public a place to go and see the various news videos. I'm thinking maybe translation into Icelandic. But then, how many in your country speak English?
Once you have all this in place, you cover the news outlets with every story you can find on the connection between JWs and pedophilia. Not so much you get to be a pain in the behind, not too little that you're forgotten.
Remember that most news organizations are starving for legitimate news. That's why you see so much fluff on news programs. Not enough hard news. Give them the hard news they want and need.
And a caution: make certain that everything you publish to the news organizations has been verified by you first. Nothing will ruin your credibility faster than just one story that turns out to be "sour" and embarrasses the news organization.
Essentially, you're in a contest of credibility. Right now, I'm guessing the credibility is on the JWs side. However, the race does not always go to the swiftest, as we know. It's the tireless plodder that gets it done who wins in the end. Please feel free to contact me if you need further information. I'm sort of retired from the communication business, but I did spend ten years or so in broadcast and newsprint and, on top of that, I'm on your side.