It isn't necessary to use words to convey a subliminal message.
Take for example the use of illustrations (photos) found on page 26 in the February 15, 2001 issue of the Watchtower.
The three pictures show witnessing in differenet parts of the earth, namely the East, Europe, and Africa.
1. Woman in smart asian dress with hat.
2. Man with black clothing replete with beret.
3. African man with long sari type robe which is light brown in
colour, quite smart and clean.
In each picture the Witness is dressed in western business clothing whereas the person being witnessed to (the worldly person) is in native dress.
Is this another subliminal message? Native or customary dress marks an individual as wordly?
The caption reads: "By speaking the pure language, JWs offer people the Bible's comforting message."
Why then do the witnesses in formal witnessing have to be wearing smart European business type clothing?
Maybe even white supremacist overtones?
The apostle Paul said of his ministry: "To those without law, I became as without law, although I am not without law toward Christ.....I have become all things to people of all sorts, that I MIGHT BY ALL MEANS SAVE SOME."
Ozzie (of the truth in advertising class)