Massive growth in numbers? A couple of million? Let's put that into perspective shall we?
The Org.. which has millions of cult foot soldiers plodding round the planet nonstop 24/7 peddling the most widely published magazine in the history humankind in every country on earth with a 130 year head start.
Result? A couple of million more cult members.
Now. Facebook.. which does nothing to promote itself.. has no literature or magazine or no promotion whatsoever..
Yet, by the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to Facebook, 757m users log on to Facebook daily, as of 31 December 2013.
Now that's what I would call Massive Growth.