The same old same old doesn't cut it forever.
All businesses in order to thrive must find new ways of reinventing themselves.
How do you change while remaining the same?
The clever marketing of language wins the day!
"New and Improved" sounds like things are getting better, right?
How is that different from "New Light"?
Does anybody ask why we had to put up with the inferior product which obviously needed a change?
The Governing Body is all about Marketing and Branding.
They will have to hold a SALE!
Every sale must have a "basis" or reason (even if it is merely rhetorical.)
100 years of Kingdom Rule is only a thing to celebrate IF something actually improved!
What had been advertised as the REASON for 1914?
Why, Armageddon, of course!
Did Armageddon come? No.
What did we get instead of Armageddon?
Judge Rutherford's lunacy, Nathan Knorr's organization and Fred Franz crackpot chronology schemes.
Since the advent of the INTERNET makes all of these things appear to be FAILURE---what will the GB marketing department give us?
Why only new rhetoric, that's all!
The Governing Body will RE-INVENT themselves (i.e. rewrite history).
They will become Jah's government authority which must be exactly obeyed no matter what.
How is this different?
They will no longer have to 'prove' they have the Truth.
It will simply be a "take it or leave it" assertion of Authority!
The GB will assume the role of KINGS and PRIESTs in the here and now.