I find it fascinating to see how quickly the society has about faced on the use of the internet. Interestingly they still have not adopted two way communication channels such as facebook, twitter, instagram. etc.
If you are lurking....Why do you think that is? Virtually ALL major companies have a facebook page, sponsor ads and content on instagram and twitter and generally use every channel they can to reach their targeted audience. In this case the society's target audience is simply its own members. Sure they give lip service to reaching the world, but if they really were sincere they would use two way channels of communication. Ask yourself. why don't they want to hear from their target "market"?
Search for bible study on google, and see how many pages it takes before JW.org shows up. It was 3 pages back for me. If they were really effective at being a resource for bible study and offering bible studies, why do they show up behind so many other organizations? Seems to me like they are getting their ass kicked by bible gateway, bible.org, lifeway.com, etc.
I find it an interesting experiment to watch. To me it looks like a 70 year old hermit who used a typewriter his whole life, trying to convince himself that he is incredibly progressive and on the forefront of technology because he bought a emachines desktop with a celeron processor and windows xp.