For JWs, persecution is a self-fulfilling prophecy because of their behavior.
If they were to make three basic changes they could easily become mainstream.
1. Get rid of their shunning practices.
2. Allow open discussion that questions WT teachings and policies.
3. Allow members to openly believe things contrary to the WT teachings without fear of retribution from the organization, or the individual members.
They are so hung up on “protecting the flock” and the phrase “A house divided cannot stand”. They have failed to realize to power of the individual and the fact that people with different beliefs and thoughts can work together for a common goal.
As I see it, these things cannot happen because of the nature of most of its members. The WTS is appealing to and full of people that are searching for absolute biblical truth - black and white thinking. Either something is right, or wrong. Either their god approves, or disapproves. Someone will get eternal life or eternal destruction.
"As every one knows, there are mistakes in the Bible" - The Watchtower, April 15, 1928, p. 126
Believe in yourself, not mythology.