I'm doing a bit of research this evening into JW-related books, specifically the ones that are selling well on Amazon. Amazon doesn't release the actual sales figures for these books for competitive reasons, but it does give you a ranking number to give you some idea of how well the books are doing against eachother.
Here's a list (highest ranked first) of some of the best selling JW books on Amazon. You might be surprised at the order, I certainly was!
- How to Rescue Your Loved One from the Watchtower: 2010 Edition | David A. Reed | #71,601
- Persecution and Resistance of Jehovah's Witnesses During the Nazi Regime: 1933-1945 | Hans Hesse | #154,872
- 30 Years a Watchtower Slave: The Confessions of a Converted Jehovah's Witness | William J. Schnell | #162,685
- Jehovah's Witnesses Defended: An Answer to Scholars and Critics, 3rd Edition | Greg Stafford | #207,777
- Reasoning From The Scriptures with the Jehovah's Witnesses | Ron Rhodes | #213,015
- The Ten Most Important Things You Can Say to a Jehovah's Witness | Ron Rhodes | #219,665
- How to Answer a Jehovah's Witness | Robert A Morey | #245,876
- Captives of a Concept (Anatomy of an Illusion) | Don Cameron | #255,641
- The Facts on Jehovah's Witnesses (The Facts On Series) | John Ankerberg, John Weldon, Dillon Burroughs | #259,394
- Awakening of a Jehovah's Witness: Escape from the Watchtower Society | Diane Wilson | #280,559
- In Search of Christian Freedom | Raymond Franz | #291,007
- Jehovah's Witnesses Answered Verse by Verse | David A. Reed | #313,565
- The Ghosts From Mama's Club | Richard E. Kelly | #384,383
- Index of Watchtower Errors 1879 to 1989 | David A. Reed | #479,869
- I'm Perfect, You're Doomed: Tales From A Jehovah's Witness Upbringing | Kyria Abrahams | #489,956
- Judging Jehovah's Witnesses: Religious Persecution and the Dawn of the Rights Revolution | Shawn Francis Peters | #490,438
- Apocalypse Delayed: The Story of Jehovah's Witnesses | James Penton | #501,049
- Jehovah's Witnesses | Robert M Bowman Jnr, Alan W. Gomes | #506,492
- Growing Up in Mama's Club: Revised and Expanded Third Edition | Richard E. Kelly | #514,183
- The Jehovah's Witnesses and the Nazis: Persecution, Deportation, and Murder, 1933-1945 | #522,733
- Crisis of Conscience | Raymond Franz | #583,451
- Rescuing Slaves of the Watchtower: How to lead Jehovah's Witness prisoners into the light of Christ | Joe B. Hewitt | #592,292
- Faith On The March | A. H. Macmillan | #615,080
- Alarmageddon!: Growing Up Gay and Jehovah's Witness (Volume 1) | Zan Moore | #626,972
- Between Resistance and Martyrdom: Jehovah's Witnesses in the Third Reich | Detlef Garbe | #647,671
- Winning the Witnesses | Daniel Rodriguez | #655,897
- 20 Questions Jehovah's Witnesses Cannot Answer | Charles Love | #698,414
- Thus Saith Jehovah's Witnesses | Randall Watters | #702,733
- The Watchtower's Coming Crisis | Daniel Rodriguez | #720,804
- The Disfellowshipping Arrangement: A Critical Examination for Disillusioned Jehovah's Witnesses | Donal M. Copeland | #734,792
- Answering Jehovah's Witnesses: Subject by Subject | David A. Reed | #747,853
- Why You Should Believe In The Trinity: An Answer to Jehovah's Witnesses | Robert M Bowman | #767,613
- The Bible vs. The Watchtower (The Jehovah's Witnesses' Authority) | Chochise Pendleton | #782,348
- I Was Raised a Jehovah's Witness | Joe Hewitt | #835,977
- Approaching Jehovah's Witnesses in Love: How to Witness Effectively Without Arguing | Wilbur Lingle | #841,531
- Jehovah's Witnesses On Trial: The Testimony of the Early Church Fathers | Robert U. Finnerty | #864,576
- Charles Taze Russell: His Life and Times: The Man, the Millenium, and the Message | Frederick Zydek | #971,460
- I, Witness: The Shocking Insider's Story of Jehovah's Witnesses | Daniel Clark | #973,891
- Jehovah's Witnesses: Their Claims, Doctrinal Changes, and Prophetic Speculation. What Does the Record Show? | Edmund C. Gruss | #978,432
- Jehovah of the Watchtower | Walter Ralston Martin | #943,540
- Confessions of a Teenage Jesus Jerk | Tony DuShane | #950,051
The above list isn't exhaustive. I didn't include Watchtower publications, or books that were about Jehovah's Witnesses AND other faiths. I also haven't bothered to include books that have failed to make it into the top million in the Amazon rankings.
I'm not entirely sure how the Amazon rankings work, but as I said, it seems to be based on how well the books are actually selling. Obviously there can be any number of factors for this. For example, some of the books in the above list are actually pro-JW, or pro-Watchtower - so you can imagine that these are being snapped up by JWs who are anxious to be reassured of how wonderful their faith is.
This is what Amazon itself says about the figures...
Amazon Best Sellers Rank
Amazon Best Sellers Rank by Category
While the Amazon Best Sellers list is a good indicator of how well a product is selling overall, it doesn't always indicate how well an item is selling among other similar items. Category and subcategory best seller lists were created to highlight an item's rank in the categories or subcategories where it really stands out.
We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item's rank on the product page. As with the main Amazon Best Sellers list, these category rankings are based on Amazon.com sales and are updated hourly.
So bear in mind when reading the above list that it may change in the next few hours' time!
Still, I found it very interesting reading nonetheless.