The "Board" loves psychology and how it play's a role in group dynamics, how do you view these similiar behavioural traits embedded with in the psyche (conscious and unconconscious mind) of the 'group'?
http://www.psychologytoday.com/blog/the-power-prime/201107/cognitive-biases-vs-common-sense
http://www.spring.org.uk/2007/11/why-we-all-stink-as-intuitive.php
http://www.alleydog.com/glossary/definition.php?term=False%20Consensus%20Effect