Yes, we know that times are hard out there. Business needs to latch onto any event it can in order to stimulate sales. But might the issuing of special, celebratory, papal toilet paper be just that tiny step too far?
No, I know, crazed but true all the same :
Yellow and white being the colours of the Papal flag so why not celebrate the arrival of El Papa in Madrid by….no, not that.
Renova wants to be present on this year´s most important event in Madrid, where more than one million youths are expected to gather for the World Youth Day (WYD) around the Pope Benedict XVI. Is there any better way to liven up the streets than using these large streamers with the Vatican’s colour-scheme? Open your windows to celebrate! Welcome Pope Benedict!
It’s the party streamers, the ticker tape parade, in one handy package.
Even though the Vatican’s pretty liberal these days, and even with the hard times in business, no one’s actually suggesting that one celebrate the arrival of the Pope by making that visit to the littlest room armed with a paper copy of the Papal Flag: or its colours.