Capturing Hearts and Minds Of the governing body to get them to do what you want; or just screw with their head.
http://www.youtube.com/watch?v=0cyrvI5zmKs
Psych Ops ( PSYOP) are Techniques used to isolate and control the Jehovah's witnesses value systems," belief systems, emotions, motives, reasoning, or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable to the publishing company's objectives."
[Wikipedia 2011]