Why not call their magazine a more modern name? Like the Satellite? The only places these days using watch towers are prisons and North Korea.
Watch Tower is such an ancient concept
Just google "Watchtower Enochian Magic" and it should all make sense....
Don't you think dronewatch would be more appropriate?
Don't give the cult any ideas. If they invested in a satellite they could find out how much "time" the drones really spend in coffee shops.