i've no idea if this health craze is still current in the borg land.
But it started with the Moroms in Utah setting up a health drink company. It took the form of a MLM and they quickly farmed it out to the JW's who jumped all over it. At one point everyone i knew was buying this very expensive drink, those mormons must have been rolling in the cash!
Of course it was stamped on by the higher powers of the borg, who wanted the money in the collection box. Werid though that the dubs were prepared to give their hard earned cash to these people when normaly they are so anal about "not giving to christendom" etc?