One of the ironies of corporatizing your business/operation is that in your search for effeciency and production, you sacrifice employee loyalty as they increasingly see themselves as dispensible parts of a machine where the whole is greater than the parts.
Before, you were less efficient, but you had loyal workers and people who felt like they were a part of something that valued them. Now, they see the company as a means to get what they want, and a sense of entitlement and resentment takes the place of honor and loyalty.
The Watchtower Society has been rapidly corporatizing its structure, management style, and policies since the 90s, and especially in this decade. I remember when I first went to Bethel in 2000, and there were more than a few special Bethel talks on how they didn't want to run the organization like a corporation, that they wanted it to be a family. They said this out of one side of their mouth, while giving a completely different impression in other areas, chiefly with the flock on the outside (there is a huge rift between JW Bethelites and average JWs, with the former often viewing the latter as a sort of weak, materialistic, lower class of worshippers).
I think one reason they were still giving these kinds of talks was that a substantial contingent of middle management (Bethel heavies, bethel elders, etc.) saw how the Legal Department was influencing policy and realized it was in an unscriptural and unloving direction. They wanted it to not be true. But they were swimming against the tide.
But as the corporatization continues, the rank and file increaingly view themselves as employees, or at least people with RIGHTS who should stand up for themselves. This is inevitable, I think, where the letter of the law takes precedence in a white-washed organization.Eventually, I think, more JWs will be critical of leadership. Think of how much council there is about not being critical of the Governing Body or the elders. This is because a lot of people ARE critical, and it's becmong a growing problem.
I wonder why?