This is the Watchtower Media Dept. in 12 years, after they lose their minds and start killing their members.
Then splinter sects will form, based on the degree of corporate punishment each sect believes in.
Some will still kill their errant children.
others will believe in spanking and forcing all meeting attendance,
and finally, there will be those, prodded by the holy spirit, who renounce all physical contact with other people, preferring punishment by various eye signals. Stare-down contrests will be held in place of all social events in the latter group.
Rick Ross will be orchestrating all interventions.