Have you heard about this? In the future Google might sort website links by how accurate the information is. It would definitely put the JW.org website near the bottom of the list.
Google Ranking sites by trustworthiness
They have lots of what they call "ranking signals" which all factor into which links appear in what order. They include things like page load time and mobile-friendliness as well as the older page rank (who links to you) and on-page titles, keyword etc....
This seems vary clever though as they try to determine what is factually correct by building up a knowledge tree of information and then use that to check whether sites are 'legit' or not.
Anything that demotes the pseudo-science and conspiracy theories from having equal billing on the web has to be good. I think it's effectiveness will tail off as you get to things like religion though, kind of like how the weakness of Wikipedia shows up there too.
What could possibly go wrong?
Big Brother, indeed. Now a person can just turn over their brains to the Big Google God in the CyberSky.
Ranking on the internet translates into high censorship.
I do not think this is a good idea. Not at all.
They have to rank them somehow. Factoring in trustworthiness will undoubtedly improve the quality of search results. It is not censorship. The only ones with anything to fear are those who promote pages that are inaccurate and untrustworthy.
It is not censorship.
Turning over the ranking system to an entity like Google makes it very vulnerable to powerful entities influencing those rankings.
Money talks and bullshit walks.
Nobody is "turning over the ranking system to an entity like Google". It's not like the internet has a ranking system and Google is now trying to control it! Google has always controlled its own ranking system - every search engine controls its own ranking system. If you don't like the results you get from Google, just use Bing or one of the others.