Interesting. I definitely think the XJW "apostate" websites forced the WTS to get their own official internet site. It was too much to ignore. This represented a new challenge they had to meet. Plus I'm sure they had to address warning the members around the dangers of the net on several levels, not just apostate stuff.
On a similar vein, they have been influenced by popular culture as well in a rather strange way. Russell and others wore beards when that was the fashion back then. But then men started being clean shaven, which was the new "Christian" look. After the hippie era, where unattended beards were associated with that movement, they forbade brothers to wear beards. It meant new ones coming into the truth who happened to wear a well-trimmed beard as part of their personal style had to shave it off. I always considered that an unncessary rule and burden, and one I think they were slow to correct. In fact, it might still be in place, even though nobody remembers the hippies now.
Just another reason I'm glad I'm far away from that oppressive cult.
JC