I am surprised that there hasn't been a discussion here (not that I can find anyway) about jwmatch.com. Not only are they self-proclaimed, "the world's largest witnesses online community!" (sound familiar?), but they are unabashedly commercial with several payment options ranging to 99.99 USD for membership. [ http://www.jwmatch.com/ask_esther.php#costs]
Their terms of service are extensive. However the most amazing thing, as far as I'm concerned is the amount of people that have signed up for it. Hundreds if not thousands already. Just do a random search off the homepage to see for yourself.
I think it speaks volumes about the changes that the organization is experiencing these days. Can you imagine how a professional personal ad service for JWs must be viewed at Bethel. When I was running witnesses.net I used to dream of creating a personals site. I knew it would be wildly successful. But I had no idea that someone would actually pull it off. I bet they will be raking in serious money soon if they aren't already. Keep in mind that match.com, is one of more successful dot-com ventures to stay alive, and that jwmatch.com is following exactly the same programming and cost model. If I didn't know any better I'd think they are simply a custom branded front-end for match.com.