This is the title of a book by Arthur J. Deikman about cult behavor. It is very worth a look at. I had actually ordered a different book from the library and they couldn,t get it and gave me this one when I went to pick up my order. It relates experiences about a couple who get involved in a cult through psychology. People who studied how the mind works and taught in universities. But as I read their experiences, it gave me chills how similar their tactics were.It then goes on to show cult behavior in so many facets of life-politics,business,religion etc. It isn't one I'll soon forget. I believe it was serendipidy that I even found it. Anyone else read this book?