I think everyone has the wrong understanding of what "New Lite" means
Light (or lite) is a virtually meaningless term used in a variety of ways by individual manufacturers. According to the Food and Drug Administration (FDA), the only parameter for this term is that it must contain "less of something," which means that it can refer to reduced calories, a lighter color or flavor (as with some oils), a fluffy (lighter) texture, or reduced fat, sugar, alcohol, etc.
So I think that "New Lite" just has a fluffy(er) texture.
I bet you guys thought I was serious.....sorry :)