Always, since the beginning of the WTS, they have always held a carrot in front of everyone, saying the end is right around the corner. Not 100 years away, but always within a few years.
Many witnesses need immediate gratification. If you told them that this is indeed the real truth, but the end would not come for another 100 years, the WTS would have very few followers, as they could not appreciate the delayed gratification of knowing they served God The Watchtower and would be welcomed into the new system after they died.
It is just amusing to think about all these years, starting at the end of the 1800's, they were expecting the end to come then, and when it didn't, then they always changed the date to just a few more years.
I wonder how long the current set of witnesses will continue to follow along these crazy ideas.
What is the current date for the end? Have they pretty much done away with this generation of 1914? They must still believe the end is right around the corner, but what is the current carrot?