Continuum of Influence and Persuasion

by Lady Lee 1 Replies latest watchtower beliefs

  • Lady Lee
    Lady Lee

    I have often wondered where the line is between education and mind control. The WTS claims to be educating people. But if we examine the various degrees along the Continuum of Influence and Persuasion we can see which methods the WTS uses. Also how is what the WTS does different from propaganda, advertizing or indocrination? I found this helpful and interesting

    Continuum of Influence and Persuasion

    This info is from the book is from Cults in our Midst

    Focus of body of knowledge

    Education Many bodies of knowledge, based on scientific findings in various fields.

    Advertising

    Body of knowledge concerns product, competitors; how to sell and influence via legal persuasion.

    Propaganda

    Body of knowledge centers on political persuasion of masses of people.

    Indoctrination

    Body of knowledge is explicitly designed to inculcate organizational values.

    Thought Reform

    Body of knowledge centers on changing people without their knowledge.

    Direction & degree of exchange

    Education

    Two way pupil-teacher exchange encouraged.

    Advertising

    Exchange can occur but communication generally one-sided.

    Propaganda

    Some exchange occurs but communication generally one-sided.

    Indoctrination

    Limited exchange occurs, communication is one-sided.

    Thought Reform

    No exchange occurs, communication is one-sided.

    Ability to change

    Education

    Change occurs as science advances; as students and other scholars offer criticisms; as students & citizens evaluate programs.

    Advertising

    Change made by those who pay for it, based upon the success of ad programs by consumers law, & in response to consumer complaints.

    Propaganda

    Change based on changing tides in world politics and on political need to promote the group, nation, or international organization.

    Indoctrination

    Change made through formal channels, via written suggestions to higher-ups.

    Thought Reform

    Change occurs rarely; organization remains fairly rigid; change occurs primarily to improve thought-reform effectiveness.

    Structure of persuasion

    Education

    Uses teacher-pupil structure; logical thinking encouraged

    Advertising

    Uses an instructional mode to persuade consumer/buyer

    Propaganda

    Takes authoritarian stance to persuade masses.

    Indoctrination

    Takes authoritarian & hierarchical stance.

    Thought Reform

    Takes authoritarian & hierarchical stance; No full awareness on part of learner.

    Type of relationship

    Education

    Instruction is time-limited: consensual.

    Advertising

    Consumer/buyer can accept or ignore communication.

    Propaganda

    Learner support & engrossment expected.

    Indoctrination

    Instruction is contractual: consensual

    Thought Reform

    Group attempts to retain people forever.

    Deceptiveness

    Education

    Is not deceptive.

    Advertising

    Can be deceptive, selecting only positive views.

    Propaganda

    Can be deceptive, often exaggerated.

    Indoctrination

    Is not deceptive.

    Thought Reform

    Is deceptive.

    Breadth of learning

    Education

    Focuses on learning to learn & learning about reality; broad goal is rounded knowledge for development of the individual.

    Advertising

    Has a narrow goal of swaying opinion to promote and sell an idea, object, or program; another goal is to enhance seller & possibly buyer.

    Propaganda

    Targets large political masses to make them believe a specific view or circumstance is good.

    Indoctrination

    Stresses narrow learning for a specific goal; to become something or to train for performance of duties.

    Thought Reform

    Individualized target; hidden agenda (you will be changed one step at a time to become deployable to serve leaders).

    Tolerance

    Education

    Respects differences.

    Advertising

    Puts down competition.

    Propaganda

    Wants to lessen opposition.

    Indoctrination

    Aware of differences.

    Thought Reform

    No respect for differences.

    Methods

    Education

    Instructional techniques

    Advertising

    Mild to heavy persuasion.

    Propaganda

    Overt persuasion sometimes unethical.

    Indoctrination

    Disciplinary techniques.

    Thought Reform

    Improper and unethical techniques.


    I have had to reformat the chart

  • Lady Lee
    Lady Lee

    just sending this back up

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