These are just 10 quick suggestions off the top of my head. Take them for whatever they are worth.
1.Create Operation Brainstorm to capture as many dynamic and hard-hitting, workable suggestions as possible from diverse points of view
capitalizing on the wide-ranging experiences of real people by networking will all extant Ex-JW venues.
2.Liaison with the Discussion Groups by interfacing, posting ideas-in-progress for criticism and honing public positions to a fine, sharp point.
3.Encourage active Feedback so as to edit weaknesses out of presentations, press releases, billboard campaigns, etc. before they are launched.
4.Compile a top 10 Target list with the most important first. Channel resources in order of priority. Avoid scattershot squandering of resources and energy.
5.Establish three venues to address victims' needs and interests: A.Women's issues B. Children's issues C.Family related issues
6. Create BEFORE vs AFTER cartoon panels and Call it something like: WHY/WHY NOT (become a JW?) Picture the person who Does and who Does Not.
i.e. DOES= Janitor or Window Washer vs DOES NOT=Entrepreneur or career person,
DOES=Home schooled, anti-science, Duncecap vs DOES NOT=College graduate with investments, retirement fallback and insurance
DOES=Housewife chained to a stove and mop vs DOES NOT=community volunteer, Girl Scout leader, business consultant, etc. etc.
DOES=Refusing to speak to a son or daughter or grandparent (shunning) vs DOES NOT=Happy family tolerant of each other's differences.
DOES= Name calling former members with Hate Speech vs DOES NOT=Picketing for tolerance, Open minded discussion, Free Speech
7.Create an "ASK ME WHY....?" campaign with hot button talking points about Child Abuse, Blood Transfusion policy, Shunning, Hate speech about Apostates
9. Create 60 second viral videos with an arresting punchline message to zero in WTS embarassing cover-ups, failures, etc.
10.Post WEEKLY GOALS that all ex-JW's can have a hand in promoting at a grass roots level whether it is letter writing, phone-calls to talk shows, e-mails, contacting news organizations. Follow up with RESULTS AT THE END OF EACH WEEK so that better and better effectiveness can be reached.