The is it true part is classic Cognitive/Behavioral Therapy. Advanced work is available through almost every teaching inst'n. It is academic. I think the concepts are excellent and pragmatic. Much faster than normal therapy. There is no cult element present in it.
When you read prof. journal in C/B therapy, there is analysis and criticism of other therapists. Anyone who says "this is it" is dangerous. C/B does hardcore science and math to figure out some efficacy level or to filter out who wil benefit the most or the least. The Work doesn't do so.
I was puzzled by why my well-read, aritculate friend was so enamored of it.